After a two-year-long hiatus, it’s safe to say that lipstick is officially back. And with National Lipstick Day taking place on Friday, July 29, the timing couldn’t be better.
While beauty editors and makeup junkies have been honouring the day for at least a decade, it wasn’t until 2016 that it went mainstream, thanks to influencer and Huda Beauty founder Huda Kattan. That’s when she purchased the rights to the holiday (yes, you can do that!) to help promote a range of lipsticks she was launching at the time.
Fast-forward to 2022, and many more brands are getting in on the National Lipstick Day action. From lipstick deals to new launches, here are the best ways to celebrate the love of lip colour.
Editor’s Picks (At a Glance)
Best Lip Kit
Best for Everyday
Best Clean Beauty
Best Liquid Lipstick
Best Lip Mask
The Best National Lipstick Day Deals of 2022
Charlotte Tilbury: Up to 30% Off
Until August 1, you can save 30% off selected products at Charlotte Tilbury, including an array of lip bundles. My top pick is Charlotte’s Iconic Matte Lip Kit, at 30% off. You get a full-sized Matte Revolution Lipstick and a full-sized Lip Cheat Lip Liner in the shades of your choice. (I suggest Walk of Shame and Pillow Talk—her most iconic, bestselling shades.)
Kosas: Free Weightless Lipstick
Sephora: 40% Off Select Too Faced Lip Products
Until July 31, you can save 40% off selected Too Faced lip products at Sephora. If you love intense pigment, there’s no better choice than the Lady Bold Cream Lipstick. There are 12 colourful shades to choose from, ranging from fun flushed pinks to classic reds (like the namesake Lady Bold, shown here).
Rose Inc: Free Lipstick Refill
From July 29-31, you can get a free Lipstick Refill when you buy two Satin Lip Color Rich Refillable Lipsticks at Rose Inc. This is a classic, creamy formula spiked with active ingredients like hyaluronic acid to plump and moisturize. Not surprisingly, the shades are very “your lips, only better,” including Enigmatic, a terracotta pink that Rosie herself loves.
Nordstrom: Up to 40% Off
For a limited time, you can save up to 40% off selected lip products at Nordstrom. I’d recommend the Westman Atelier Squeaky Clean Liquid Lip Balm Duo, which is marked down by 25%. You get two full-sized balmy tints in Nana (cool beige) and Popsicle (bold red). They’re made with clean ingredients and give sheer colour with a dewy finish.
Ulta: Buy One, Get One 50% Off
Until July 30, Ulta has a buy one, get one 50% off deal on selected lip products (and you can mix and match brands). One of my personal favourites is Winky Lux Flower Balm, which goes on clear but then reacts with the pH level of your lips to become a uniquely flattering stain. It’s also super-pretty to look at—that’s a real chrysanthemum inside the bullet!
Ulta: 40% Off Select Lip Products
Until July 30, you can save 40% off selected lip products at Ulta, including Lancôme. My top pick? L’Absolu Rouge Drama Ink Liquid Lipstick, a non-drying, semi-matte liquid lipstick that launched last year (and was a hot commodity on the red carpet). Fun fact: Amanda Seyfried is wearing the shades French Touch and French Bisou to achieve Elizabeth Holmes’ iconic lip look in The Dropout!
Dermelect: Free Smooth & Supple Lip Mask Melt
The Best New Lipstick Launches of 2022
MERIT Signature Lip
MERIT Signature Lip is a new satin-finish lipstick with a buildable, lightweight texture. So if you hate the heavy feel of traditional lipsticks, this one’s for you. It comes in eight shades, and Slip (shown here) is predicted to be the bestseller. It’s a unique warm neutral brown that looks great on a wide range of skin tones.
Dior Rouge Dior Forever Lipstick
Dior Rouge Dior Forever Lipstick is a new transfer-proof lipstick that promises a full 16 hours of wear while still feeling soft and comfortable on your lips. There are 16 shades to choose from, ranging from subtle to intense, and all have a matte finish. You can’t go wrong with Forever Nude Touch, the warm nude shade that Yara Shahidi is wearing it in some of the promotional images for the brand.
Rare Beauty Kind Words Matte Lipstick
Rare Beauty Kind Words Matte Lipstick is a new pigment-rich matte lipstick with a buttery texture that feels comfortable all day long. This one is ideal for dry lips, since it’s super-creamy and nourishing. There are 10 shades, and Selena’s favourite is Lively, a rose-pink that she “can’t stop wearing.”
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