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From REFY to RMS Beauty: 29 of the Best New Makeup Products Launching in August

Find your new favourite primer, foundation and more.
New makeup August 2022

What’s new in makeup for the month of August? Consider this your update on all the latest launches that are editor-approved and worth adding to your wish list.

From The Styling Edit Archives

One of the highlights is REFY’s Face Primer, which is not only good for your skin (it’s silicone-free and high in niacinamide) but also makes it look more even-toned, with or without any additional makeup.

Another launch to get excited about is RMS Beauty’s “Re” Evolve Natural Finish Foundation. It’s a natural-looking liquid foundation made with clean ingredients, and lasts all day long. What more could you ask for?!

Keep reading for details on these launches and more.

What’s New This Month (At a Glance)

Best New Primer

REFY Face Primer

Best New Foundation

RMS Beauty “Re” Evolve Natural Finish Foundation

Best New Concealers

Too Faced Born This Way Ethereal Light Illuminating Smoothing Concealer

Bobbi Brown Skin Full Cover Concealer

Kulfi Main Match Concealer

Best New Colour Corrector

Fenty Beauty Match Stix Correcting Skinstick

Best New Blush

Nudestix Nudies Matte Lux All Over Face Blush Color

Best New Cheek & Lip Tint

Smashbox Halo Sheer To Stay Color Tint

Best New Contour

Nudestix Tinted Blur Sculpt Stick

Best New Powder

Laura Mercier Translucent Loose Setting Powder Ultra-Blur

Best New Eyeshadow

Guerlain Ombres G Eyeshadow Quad

Best New Eyeliners

MAKE Beauty Continuum Waterproof Gel Eyeliner

Milk Makeup Infinity Long Wear Eyeliner

Best New Mascaras

Make Up For Ever The Professionall 24HR Double-Ended Lifting & Volumizing Mascara

Blinc Lash Extension Tubing Mascara

Guerlain Noir G 24H Intense Volume Curl Mascara

Best New Brow Serum

Anastasia Beverly Hills Brow Genius Conditioning Brow Serum

Best New Brow Pencils

Benefit Gimme Brow+ Volumizing Pencil

Patrick Ta Major Brow Defining Pencil

Best New Lip Liners

Rare Beauty Kind Words Matte Lip Liner

bareMinerals Mineralist Lasting Lip Liner

Best New Lipsticks

Saie Lip Blur Soft-Matte Hydrating Lipstick

Yves Saint Laurent The Bold High Pigment Lipstick

Rare Beauty Kind Words Matte Lipstick

Dior Rouge Dior Forever Transfer-Proof Lipstick

Best New Liquid Lipsticks

bareMinerals Mineralist Lasting Matte Liquid Lipstick

Make Up For Ever Rouge Artist For Ever Matte 24HR Longwear Liquid Lipstick

Best New Lip Crayon

Laura Mercier Petal Soft Lipstick Crayon

Best New Lip Gloss

Clinique Pop Plush Creamy Lip Gloss

The Best New Makeup Products of August 2022

REFY Face Primer
RMS Beauty Re Evolve Natural Finish Foundation
Too Faced Born This Way Ethereal Light Illuminating Smoothing Concealer
Bobbi Brown Skin Full Cover Concealer
Kulfi Main Match Concealer
Fenty Beauty Match Stix Correcting Skinstick
Nudestix Nudies Matte Lux All Over Face Blush Color
Smashbox Halo Sheer To Stay Color Tint
Nudestix Tinted Blur Sculpt Stick
Laura Mercier Translucent Loose Setting Powder Ultra-Blur