From Summer Fridays to Tower 28 Beauty: 18 of the Best New Makeup Products Launching in September

What’s new in makeup for the month of September? Consider this your update on all the latest launches that are editor-approved and worth adding to your wish list.

One of the most notable is Summer Fridays Sheer Skin Tint. With its sheer, glowy coverage, it’s similar to Glossier’s Perfecting Skin Tint—except it’s low in silicone and infused with skincare ingredients.

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Another new arrival is Tower 28’s OneLiner Multi-Liner, a multitasking matte pencil that will save space in your makeup bag. It comes in three shades that you can use on your lips, cheeks and eyelids for creamy, high-pigment colour.

Keep reading for details on these launches and more.

What’s New This Month (At a Glance)

The Best New Makeup Products of September 2022

Best New Skin Tint: Summer Fridays Sheer Skin Tint

• What it is: Summer Fridays Sheer Skin Tint is a lightweight skin tint that adds a touch of sheer colour to even out tone while infusing your skin with hydration.
• Editor’s notes: This is the first makeup product from Summer Fridays, and it combines sheer-to-light coverage with the brand’s skin-friendly ingredients (like hyaluronic acid, squalane and niacinamide). It’s low in silicone, fragrance-free and has a natural, slightly dewy finish. Choose from 10 shades.

Best New Concealer: Milk Makeup Future Fluid All Over Cream Concealer

• What it is: Milk Makeup Future Fluid All Over Cream Concealer is a medium-to-full coverage concealer that covers, sculpts and hydrates for a lightweight, crease-proof, natural finish.
• Editor’s notes: If you’ve been looking for a clean concealer with great coverage, this one’s for you. It’s 92% natural, silicone-free and fragrance-free, and covers everything from blemishes to dark circles to redness. It comes in 30 shades, so a match is virtually guaranteed.

Best New Concealer: Charlotte Tilbury Beautiful Skin Radiant Concealer

• What it is: Charlotte Tilbury Beautiful Skin Radiant Concealer is a medium-coverage hydrating concealer to conceal, correct, brighten and lift the look of your eyes and face.
• Editor’s notes: This creamy concealer is both waterproof and long-wearing, promising to stay put for a full 16 hours. The medium coverage is buildable to full, and it also treats your skin to 10% skincare ingredients while it covers. Choose from 30 silicone-free shades.

Best New Concealer: bareMinerals Complexion Rescue Brightening Concealer SPF 25

• What it is: bareMinerals Complexion Rescue Brightening Concealer SPF 25 is a crease-resistant concealer that conceals, brightens, de-puffs and protects the under-eye area for a fresh, wide-awake look.
• Editor’s notes: This gel-mousse concealer is specifically intended for the eye area. So it has brightening and tightening properties, won’t crease, and lightly hydrates with hyaluronic acid.

Best New Setting Spray: Smashbox Photo Finish Endurance Breathable Setting Spray

• What it is: Smashbox Photo Finish Endurance Breathable Setting Spray is an alcohol-free setting spray that instantly locks makeup in place and sets it for up to 12 hours.
• Editor’s notes: Not only is this setting spray free of alcohol, it’s also free of silicones and contains hydrating and de-puffing ingredients (think: glycerin, caffeine and hyaluronic acid). It’s non-greasy and keeps makeup waterproof, transfer-proof, sweat-proof and humidity-resistant.

Best New Bronzer: MERIT Bronze Balm

• What it is: MERIT Bronze Balm is a sheer, buildable cream bronzer that gives a wash of natural warmth and depth.
• Editor’s notes: According to the brand, this bronzer is “impossible to mess up.” It comes in five natural-looking, non-orangey shades, and promises a second-skin finish that won’t look cakey. The formula is also silicone-free and non-comedogenic.

Best New Blush: About-Face Cheek Freak Blush Balm

• What it is: About-Face Cheek Freak Blush Balm is an ultra-creamy, lightweight blush balm that glides onto your skin for a buildable wash of colour and insane staying power.
• Editor’s notes: Whether you like a natural look or a bold pop of colour, this blush can be built up to your desired level of intensity without looking cakey. It comes in 10 shades, and has a balm texture that melts into a liquid once applied for a diffused and “flushed from within” effect.

Best New Blush: Jones Road The Best Blush

• What it is: Jones Road The Best Blush is a silky powder blush that blends seamlessly into your skin for a soft natural flush or pop of bright colour.
• Editor’s notes: The latest from Bobbi Brown’s new clean makeup brand is this buildable, talc-free blush, available in five shades. Pop (shown here) is said to be universally flattering on all complexions.

Best New Liner: Tower 28 OneLiner Multi-Liner

• What it is: Tower 28 OneLiner Multi-Liner is a creamy-matte, high-pigment, multi-use liner for your lips, eyes and face.
• Editor’s notes: If you’re a makeup minimalist, then you’ll love this multitasking liner. It can be used to line your lips, define your eyes, add colour to your cheeks and even draw on faux freckles. There are three shades: a rosy nude, a pinky taupe and a chocolate brown.

Best New Eyeshadow: Rose Inc Satin & Shimmer Duet Eyeshadow

• What it is: Rose Inc Satin & Shimmer Duet Eyeshadow is a pair of pigment-rich eyeshadows—one cream, one pressed—that visibly smooth delicate skin while delivering multidimensional looks.
• Editor’s notes: In each duo, there’s one cream shadow with a satin finish, and one pressed shadow with a shimmer finish. You can wear them alone for a sheer look, or layer the shimmer over the cream for a bolder statement. Choose from four colour combos.

Best New Mascara: Tower 28 MakeWaves Lengthening + Curling Mascara

• What it is: Tower 28 MakeWaves Lengthening + Curling Mascara is a vegan mascara that lengthens, defines and holds a curl for amped-up, natural-looking lashes.
• Editor’s notes: Finally, a clean mascara that gives you big, long, dramatic lashes. This formula is safe for sensitive eyes and is buildable without getting crunchy or clumpy. 

Best New Mascara: Rose Inc Ultra-Black Lash Lift Serum Mascara

• What it is: Rose Inc Ultra-Black Lash Lift Serum Mascara is a rich, glossy mascara that lengthens, lifts and fortifies your lashes.
• Editor’s notes: This product is part mascara, part peptide-spiked lash serum to help you build stronger lashes. It’s made with clean ingredients, and delivers a shiny deep black finish with a volumizing effect.

Best New Brow Pencil: Lawless Shape Up Soft Fill Brow Pencil

• What it is: Lawless Shape Up Soft Fill Brow Pencil is an innovative brow pencil with a custom oval tip that glides on smoothly, won’t tug at brow hairs and sets to a natural long-wear finish.
• Editor’s notes: With this pencil (which was five years in the making!), you get an oval tip that allows you to either draw on precise brow hairs or shade larger areas. It has a spoolie on the opposite end, and comes in five shades.

Best New Brow Wax: Lawless Hold Up Soft Set Creamy Brow Wax

• What it is: Lawless Hold Up Soft Set Creamy Brow Wax is a clean and easy-to-apply creamy fluid wax fixer that delivers full-boded, flexible brows with a hint of tint.
• Editor’s notes: This brush-on tinted brow wax has already won a 2022 “Best of Beauty” award from Allure for its impressive hold and lightweight texture. It promises bigger, fluffier-looking brows, in your choice of two shades (Light/Medium or Medium/Dark). 

Best New Brow Gel: Ecobrow Defining Gel

• What it is: Ecobrow Defining Gel is a conditioning, non-flaking brow gel that tames unruly brows and holds them in place with a natural-looking, subtle glossy finish.
• Editor’s notes: This brand, the creation of celebrity brow shaper Marco Ochoa, was one of the first natural brow lines on the market. With this product, you can quickly tame and define your brows with or without a tint (it comes in four shades, including clear). 

Best New Brow Gel: Vapour Architect Brow Gel

• What it is: Vapour Architect Brow Gel is a one-step multitasking creamy brow gel that fills, adds volume, shapes and sets.
• Editor’s notes: Once applied to your brows, this gel stays soft and flexible, and doesn’t stiffen or flake. It’s made from clean ingredients, and comes in three creamy tints to create naturally fuller-looking brows. 

Best New Lipstick: NARS Powermatte Long-Lasting Lipstick

• What it is: NARS Powermatte Long-Lasting Lipstick is a high-intensity, transfer-resistant matte lipstick that glides on bold colour with 10-hour wear.
• Editor’s notes: If you like your lipstick to be bold, matte and pigmented, but also need it to last all day, then you’ll want to check this out. There are 15 creamy but budge-proof shades, which give immediate colour payoff in just one swipe.

Best New Liquid Lipstick: KVD Beauty Everlasting Hyperlight Transfer-Proof Liquid Lipstick

• What it is: KVD Beauty Everlasting Hyperlight Transfer-Proof Liquid Lipstick is a matte liquid lipstick with all-day, transfer-proof wear and hyper-lightweight comfort.
• Editor’s notes: Kat Von D’s cult-favourite liquid lipstick is back under the KVD Beauty brand, but with a revamped formula that is more hydrating and comfortable to wear. Choose from 20 high-pigment matte shades.

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