From Summer Fridays to Tower 28 Beauty: 19 of the Best New Makeup Releases Launching in September

What’s new in makeup for the month of September? Consider this your update on all the latest launches that are editor-approved and worth adding to your wish list.

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One of the most notable is Summer Fridays Sheer Skin Tint. With its sheer, glowy coverage, it’s similar to Glossier’s Perfecting Skin Tint—except it’s low in silicone and infused with skincare ingredients.

Another new arrival is Tower 28’s OneLiner Multi-Liner, a multitasking matte pencil that will save space in your makeup bag. It comes in three shades that you can use on your lips, cheeks and eyelids for creamy, high-pigment colour.

Read on for all the details on these launches and more!

The Best New Makeup of September 2022

Face

Summer Fridays Sheer Skin Tint

• What it is: Summer Fridays Sheer Skin Tint is a lightweight skin tint that adds a touch of sheer colour to even out tone while infusing your skin with hydration.
• Editor’s notes: This is the first makeup product from Summer Fridays, and it combines sheer-to-light coverage with the brand’s skin-friendly ingredients (like hyaluronic acid, squalane and niacinamide). It’s low in silicone, fragrance-free and has a natural, slightly dewy finish. Choose from 10 shades.

Milk Makeup Future Fluid All Over Cream Concealer

• What it is: Milk Makeup Future Fluid All Over Cream Concealer is a medium-to-full coverage concealer that covers, sculpts and hydrates for a lightweight, crease-proof, natural finish.
• Editor’s notes: If you’ve been looking for a clean concealer with great coverage, this one’s for you. It’s 92% natural, silicone-free and fragrance-free, and covers everything from blemishes to dark circles to redness. It comes in 30 shades, so a match is virtually guaranteed.

Peace Out Instant Pore Perfector

• What it is: Peace Out Instant Pore Perfector is a silicone-free pore perfector that instantly blurs the look of pores and reduces redness while helping to improve skin texture over time.
• Editor’s notes: This product is nothing like the pore-blurring products you might remember from years ago. Rather than heavy silicones, it blurs with a clean hyaluronic acid blend that also hydrates your skin. Niacinamide and mushroom extract are present to improve skin texture and redness. You can either wear this alone, or as a primer underneath makeup.

Charlotte Tilbury Beautiful Skin Radiant Concealer

• What it is: Charlotte Tilbury Beautiful Skin Radiant Concealer is a medium-coverage hydrating concealer to conceal, correct, brighten and lift the look of your eyes and face.
• Editor’s notes: This creamy concealer is both waterproof and long-wearing, promising to stay put for a full 16 hours. The medium coverage is buildable to full, and it also treats your skin to 10% skincare ingredients while it covers. Choose from 30 silicone-free shades.

bareMinerals Complexion Rescue Brightening Concealer SPF 25

• What it is: bareMinerals Complexion Rescue Brightening Concealer SPF 25 is a crease-resistant concealer that conceals, brightens, de-puffs and protects the under-eye area for a fresh, wide-awake look.
• Editor’s notes: This gel-mousse concealer is specifically intended for the eye area. So it has brightening and tightening properties, won’t crease, and lightly hydrates with hyaluronic acid.

Smashbox Photo Finish Endurance Breathable Setting Spray

• What it is: Smashbox Photo Finish Endurance Breathable Setting Spray is an alcohol-free setting spray that instantly locks makeup in place and sets it for up to 12 hours.
• Editor’s notes: Not only is this setting spray free of alcohol, it’s also free of silicones and contains hydrating and de-puffing ingredients (think: glycerin, caffeine and hyaluronic acid). It’s non-greasy and keeps makeup waterproof, transfer-proof, sweat-proof and humidity-resistant.

Eyes & Brows

Rose Inc Satin & Shimmer Duet Eyeshadow

• What it is: Rose Inc Satin & Shimmer Duet Eyeshadow is a pair of pigment-rich eyeshadows—one cream, one pressed—that visibly smooth delicate skin while delivering multidimensional looks.
• Editor’s notes: In each duo, there’s one cream shadow with a satin finish, and one pressed shadow with a shimmer finish. You can wear them alone for a sheer look, or layer the shimmer over the cream for a bolder statement. Choose from four colour combos.

Tower 28 MakeWaves Lengthening + Curling Mascara

• What it is: Tower 28 MakeWaves Lengthening + Curling Mascara is a vegan mascara that lengthens, defines and holds a curl for amped-up, natural-looking lashes.
• Editor’s notes: Finally, a clean mascara that gives you big, long, dramatic lashes. This formula is safe for sensitive eyes and is buildable without getting crunchy or clumpy. 

Rose Inc Ultra-Black Lash Lift Serum Mascara

• What it is: Rose Inc Ultra-Black Lash Lift Serum Mascara is a rich, glossy mascara that lengthens, lifts and fortifies your lashes.
• Editor’s notes: This product is part mascara, part peptide-spiked lash serum to help you build stronger lashes. It’s made with clean ingredients, and delivers a shiny deep black finish with a volumizing effect.

Lawless Shape Up Soft Fill Brow Pencil