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Reviewed: Pixi H2O Skin Tint, the Next-Gen Face Makeup That I’m Totally Obsessed With

A water-based, tinted gel that's perfect if you hate the heavy feel of foundation.

I'm having a bit of a love affair with Pixi lately, the London-based makeup brand available here at Target and known for its innovative products, über-cute packaging and kinda-sorta-natural formulations. (I wouldn't call them a "green" brand, but they do use a lot of botanical ingredients, don't test on animals and I appreciate the omission of parabens and fragrances.)

One of their things I'm most enamoured with right now is this H2O SkinTint, a recently launched face makeup prod that I don't quite know how to categorize. 

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As you can see, it's the typical foundation size (you get 35 mL or 1.18 fl.oz., which is a little bigger than the Hourglass Immaculate foundation, for example).

But it's not a foundation, because it's much lighter and nicer-feeling than that.

And it's not a tinted moisturizer, BB or CC cream, either. While it does provide coverage as well as hydration, it dries down to complete nothingness—no slippery or powdery texture at all—which is extremely rare in a makeup formula and something I really appreciate. I've disliked traditional foundation from waaay back.

What they're calling it is a "complexion-enhancing face gel". So, it's basically gel or jelly makeup. This technology is already huge in Asia, and I think we'll be seeing a lot more of its awesomeness in the future, since it's so much lighter and more breathable than regular makeup, and suits even the most sensitive skin. (I'll be reviewing this Holika Holika Aqua Petit Jelly BB Cream soon too, because it's another example and also amazing.)

But back to the Pixi SkinTint; this product dispenses from a sweet hygienic pump:

And this is what the lightest shade, Cream, looks like when it comes out. (There are two others, Nude, for medium skin tones, and Warm, the deepest tone.)

It really is unique—the gel is pigmented and not sticky at all; it's extremely watery and refreshing. It easily spreads out on the skin:

And then the dry-down a few seconds later:

I love how this feels. LOVE. And I love how it looks, too—Cream is a good match for my skin tone, not too dark nor too light, and I appreciate the sheer, slightly luminous look and feel. As usual, I recommend applying it with a brush instead of your fingers for the best results. They do claim that it's water-resistant as well—bonus!

I would say this provides light coverage, so if you have a bit of redness or the odd blemish, you'll still need to top up with a bit of concealer, which is just fine with me. I'd rather do that and show off my real skin than have heavy, thick foundation all over. That said, if you've got a lot of things you want to cover up, then you probably want a traditional medium-to-full coverage foundation product.

What's not to love? Well, the only thing is I wish they didn't put silicones in here. This is the ingredients list:

Water, Cyclopentasiloxane, Titanium Dioxide, Butylene Glycol, 1,2-Hexanediol, Hexyl Laurate, Glycerin, PEG-10 Dimethicone/Vinyl Dimethicone Crosspolymer, Dimethicone, Cetyl PEG/PPG-10/1 Dimethicone, PEG-10 Dimethicone Crosspolymer, Sodium Chloride, Anthemis Nobilis Flower Extract, Lavandula Angustifolia (Lavender) Extract, Camellia Sinensis Leaf Extract, Portulaca Oleracea Extract, Triethoxycaprylylsilane, Rosa Centifolia Flower Water, Pentylene Glycol, Caprylyl Glycol, Iron Oxides (CI 77492, CI 77491, CI 77499).

Lots of 'cones, alas. (They do make a new silicone-free primer, though! It's good, so check it out if that's important to you.)

But at least you can't feel the silicone. The SkinTint is NOT like those other complexion-enhancing products that have been popular lately, i.e. NanoblurBaby Skin and the like. Those products are extremely silicone-heavy and usually clear; they're designed for spot-blurring of fine lines and pores and to me, feel a bit ick. Just so we're clear, this is not that. You use the SkinTint all over your face, just like you would a foundation or tinted moisturizer... only the technology is cooler and better.

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